Barney’s New York have announced that they are set to team up with Lady Gaga to create their Holiday 2011 campaign, entitled “Gaga’s Workshop”. The collaboration will take place with Lady Gaga and her good friend and fashion director Nicola Formichetti, working alongside Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus.

An entire floor of Barney’s New York store will be dedicated to the campaign, and will debut in mid-November. The campaign will be shown on the fifth floor of the men’s store, and will be showcased through the stores iconic Madison Avenue windows.

25% of all sales from items featured in Gaga’s Workshop shall be donated to a charity of Lady Gaga’s choice. Mark Lee, Barney’s New York CEO, spoke about the upcoming campaign:

Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon. Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent.

For more information about the campaign, make sure to visit the Barney’s official website.


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