The world’s biggest pop star has teamed up with the world’s biggest coffee chain to promote Born This Way, due in stores on May 23rd. On Thursday, Lady Gaga and Starbucks launched “SRCH,” a digital scavenger hunt, which involves fans searching out clues for a chance to win tons of prizes. Customers can activate the game by scanning the QR code posted in participating Starbucks stores, or by visiting

Additionally, Starbucks will offer a special edition of Born this Way for a limited time beginning May 23rd. On that day, Lady Gaga’s music will be played in Starbucks stores across the U.S. for the first time in the coffee chain’s history.


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