The worldwide manager for Lady Gaga says the multiplatinum pop star has “overachieved” in the recording of her coming album, scheduled to be released May 23.
Coalition Media Group CEO and founder Troy Carter, who manages Lady Gaga, Internet sensation Greyson Chance, and pop and R&B boy band Mindless Behavior, stopped by the Wall Street Journal offices Friday and said the artist has been in New York shooting a new video for the highly-anticipated new release.
“She’s overachieved on this new album,” Carter said. “You never know what to expect in terms of where an artist is going to go after they’ve had as much success as she’s had.”
“It has a certain level of soulfulness to it,” he said. “I’m looking forward to seeing the public’s reaction to it.”
Carter has been involved with enough new projects in his career to be able to make an informed comparison. Before he and his partner, Vincent Herbert brought the then relatively unknown Lady Gaga to Interscope Records, Carter had worked for Will Smith’s Overbrook Entertainment and Sean “Diddy” Combs’ Bad Boy Entertainment. Today, most of his time is spent overseeing business strategies for Lady Gaga and his company’s other artists.
Besides shooting her new video, Lady Gaga is preparing for the album release and will launch a concert tour Feb. 18. Carter also said that sometime next week, Lady Gaga will announce details of a major television project she’s planning with a network.
Herbert, who owns the label Lady Gaga records on, started working feverishly with Carter on Lady Gaga’s brand development not long after she was dropped from an earlier record deal with Def Jam Records. Carter said he felt Gaga’s energy and determination in the initial meeting, where she had a clear vision for her musical future after being dropped. “She had a forest fire in her belly,” he said. “With any artist that happens to, you never want to feel that feeling in your gut anymore. Everyday she wakes up with the eye of the tiger.”
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