Polaroid and Lady Gaga, who was recently named the company’s creative director, will reveal their first collaboration called “Polaroid Grey Label” at the 2011 Consumer Electronics Show, which will take place in Las Vegas on 6th January.

At last year’s CES, Gaga said: “I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects. The Haus has been developing prototypes in the vein of fashion/technology/photography innovation and we are excited to collaborate on these ventures with the Polaroid brand. I am so excited to extend myself behind the scenes as a designer, and to – as my father puts it – finally, have a real job.”


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