Sydney, Australia, 1 December, 2010 – Yahoo!7’s annual Most Popular Searches, which tracks the searches on Yahoo!7 Search made by Australians during 2010, has revealed Australia’s ongoing obsession with pop culture with six out of the top 10 overall searches dominated by celebrities.

Lady Gaga tops the list as the most searched celebrity with Justin Bieber, Lindsay Lohan, Kim Kardashian, Rihanna and Megan Fox also in the top 10. Britney Spears who previously dominated the Most Popular Searches has been knocked off the top search results for the first time in years, failing to even make an appearance in the top 10.

The Most Popular Searches highlights the top trends, topics and stories from Australians’ searches on Yahoo!7 Search. To create the Most Popular Searches, Yahoo!7 analyses search queries based on absolute volume and growth versus previous periods.


1. Lady Gaga
2. World Cup
3. Justin Bieber
4. IPhone 4/iPad
5. Federal Election 2010
6. Lindsay Lohan
7. Kim Kardashian
8. Rihanna
9. Oil Spill
10. Megan Fox

For more search results, please go to the Most Popular Searches 2010 web site: yahoo7.com.au/search-2010.

Source: prwire.com.au

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