Lady Gaga, along with other celebrities including Justin Timberlake and Usher, have joined a new campaign called Digital Life Sacrifice on behalf of Alicia Keys’ charity, Keep a Child Alive. The celebs plan to sign off of social media web sites like Facebook and Twitter on 1st December, which is World AIDS Day. They will return when the charity raises $1 million.
According to the Associated Press, the participants have filmed “last tweet and testament” videos and will appear in ads showing them lying in coffins to represent what the campaign calls their digital deaths. Leigh Blake, the president of Keep a Child Alive said:
“I have a feeling that Lady Gaga is going to raise it all by herself. She has more than 7.2 million followers on Twitter and nearly 24 million fans on Facebook. She’s got a very mobilized fan base and that’s beautiful to watch and she’s able to draw their attention to these issues that are very important, you know, and that people follow it and act.”
Thought?
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